At the Fulfillment Institute (FI), we believe that every individual deserves to thrive in their workplace—a place where they can find purpose, fulfillment, and joy in their daily endeavors. Founded with a passion for creating positive change in organizational cultures, FI is dedicated to empowering organizations to cultivate thriving, purpose-driven workplaces where employees can flourish and contribute their best to organizational success.
Our Mission
Our mission at FI is clear: to empower organizations to create thriving, purpose-driven cultures where every individual can reach their full potential and make a meaningful impact. We accomplish this by providing innovative workplace programs and services that inspire individuals, foster meaningful connections, and promote personal and professional growth.
What Sets Us Apart
At FI, we stand out for our holistic approach to workplace well-being and culture development. Unlike traditional programs that focus solely on surface-level solutions, we take a comprehensive approach that addresses the underlying factors contributing to organizational success. Our programs are grounded in research, evidence-based practices, and a deep understanding of human behavior, ensuring that our interventions are effective, sustainable, and tailored to the unique needs of each client.
The FLAME framework.
The FI program is based on our holistic FLAME model. Our founder, Brad Hook, has spoken about “nurturing your flame” for almost a decade. This was inspired by a meeting with a Kung Fu master in Vietnam. The master said, “Always carry a small flame because a small flame can burn down the whole jungle.”
Brad believes there are five essential components to our flame—or fulfillment.
- F: Fellowship
- L: Legacy
- A: Alignment
- M: Mastery
- E: Energy
Our Values
Integrity, Innovation, and Impact are at the core of everything we do at FI. We are committed to upholding the highest ethical standards in all our interactions, driving innovation in our programs and services, and making a positive impact on individuals, organizations, and communities.
Meet Our Founder
Bradley Hook is a writer, speaker, researcher and technologist. He has worked with many of the world’s most influential organizations, hosts two podcasts, is a respected expert in values and resilience.
He is a partner at Resilience Institute Global and founder at Start With Values and Surfd.com.
Join Us on the Journey
Whether you’re a small startup or a large corporation, FI is here to support you on your journey to creating a workplace where fulfillment, engagement, and performance thrive. Together, let’s build a future where every individual can thrive, flourish, and find fulfillment in their work.
